Flow process chart

Technical auditors control warranty parts randomly and they evaluate whether the specified warranty procedure is implemented in a correct manner or not, they also control technical equipment used in the service stations. Each technical auditor is responsible for a set of service partners and each set constitutes a region. After each technical audit, the audited parts are collected by a third party logistics company. Of course, It Is necessary to Inform this third party company in advance about the tattling of the vaults as well as the required capacity of the truck assignment.The company states that this problem can be handled considering the following two issues: 1 ) Assignment of service stations to four regions (self-formed regions not the geographical ones): The business volume of After-Sales Services needs to be analyzed and each service station should be assigned to one of the 4 technical auditors while considering the balance of business volumes and auditors constraints. 2) Vi sits of the technical auditors to the service stations (route planning): Service partners should be visited on a periodical basis according to the business volumes ND some business constraints while maligning the transportation costs.The company urges that issues such as legal requirements, workforce availability, investment and operational costs and any special regional or other requirements of a given service station should be carefully accounted for in the solution effort. Based on this, the problem Is defined as follows: process that focuses on optimization of the audit activities. This system should determine the frequency of visits to service stations and the routes along the visits to ultimate stations in such a way to keep the traveling and personnel costs low while ensuring a high quality service at all stations.Critically evaluate this problem definition and shortly answer the following. A) State the two most important and desirable characteristics of the problem definitio n. Write a single clear sentence for each to Justify why you think that these are desirable characteristics. Mentioning the following quote â€Å"while ensuring a high quality service at all stations† is a desirable characteristic of the problem definition because it implies that many should not disregard high quality service when meeting other objectives.In the problem when the route planning is mentioned, it is also correlated to keeping the traveling and personnel costs low which is a desirable characteristics of the problem definition because company's one of the aims is minimizing costs during the operations. B) State the two most important and undesirable characteristics of the problem are undesirable characteristics. We think that while mentioning the frequency of visits to the service stations, over problem definition should regard service stations according to the regions which should be defined with respect to business volumes.In the problem definition there is no i nformation about the third party logistics company, however mentioning capacity of trucks regarding business volumes and informing logistics company about timing of audit technical visits may result in a more accurate problem definition. C) Propose a better problem definition and write at most four sentences to Justify why you think your definition is good. Do not compare your definition with the existing A decision support system should be designed to aid in the decision making process focusing on optimization of the audit activities.This system should determine the frequency of visits to service stations addressed according to business volumes and the routes including along the visits of both technical audit and logistics company to multiple stations in such a way to keep the traveling and personnel costs low while ensuring high quality service and capacity of trucks regarding both business volumes and timing of visits at all stations. Focusing on optimization of audit activities is important because all process is surrounded by audit activities.Addressing service stations according to business volume is necessary in order to determine frequency of visits. When routes including along the visits of both technical audit and logistics company to multiple stations are decided, keeping the traveling and personnel costs low and ensuring high quality service are desirable characteristics of the problem definition. Since not to determine capacity of trucks regarding both business volumes and timing of visits will cause waste in the system.

Luxury Good and Gucci Essay

Gucci‘s overall strategy was to vertically integrate to strengthen its overall brand image. After vertically integrating they acquired other luxury retailers to continue to grow horizontally and to increase economies of scope. The economics of the luxury goods industry changed forcing Gucci to modify its strategy. Consumers demand shifted from classic style buyers to style conscious buyers. Gucci not only had to change due to the economics of the industry but they also had several problems with their existing structure. Hence Gucci made the following moves to reposition it to compete in the new economics of the luxury goods industry. Gucci The partnership between DeSole and Ford addresses the company’s inability to have streamlined decision making and consistent branding throughout the company. By partnering product design and strategy, Gucci can now make product and business decisions that deliver a consistent message externally. All products and communications will support the brand image of a luxury goods retailer that Gucci wants to deliver to the marketplace. The cost cutting and targeted layoffs address Gucci’s poor cost structure. While profit margins were healthy, the extravagant spending by the former CEO was reducing profitability. The company had excess headcount in some areas and less in others. The layoffs improved Gucci’s cost structure and streamline the organization. Secondly, Gucci lacked the management talent to run a high end luxury company. By laying off underperforming managers and hiring experienced business executives, Gucci significantly improved the quality of its management team. The cash investment by PPR protects Gucci from hostile takeovers by competitors. The improvement in Gucci’s capital structure enables Gucci to move from an acquisition target to a potential acquirer of substitutes and new entrants. This is critical because in the fashion industry, new brands are always emerging in the market. The $3 billion dollar cash investment enables Gucci to protect its core market better. Additionally, the acquisition of YSL through the merger diversifies Gucci’s product portfolio and creates high barriers to entry. Buyers Due to changing consumer demands, Gucci started to focus on fashion in particular the â€Å"glamorous edge. † Since switching cost for consumers are low and consumers are now demanding new fashions every season focusing on seasonal trends competitively positioned Gucci against its rivals and impeded consumers from finding substitutes. Gucci changed its target consumer from an older more conservative buyer to a modern, youthful, fashion conscious one. Since all of Gucci’s competitors had the same target (30-50 year affluent women) going after a modern, youthful spirited consumer allows Gucci to focus on a different segment of the luxury market, capturing a different slice of the pie. To create loyalty, give consumers options, and to prevent consumers from switching and buying a substitute product Gucci decided to revolutionize their product assortments to correspond with the seasonal trends. In addition they increased the quality of their products comparable to Hermes and offered these products at a value to meet the consumer’s needs. Furthermore, Gucci tailored their product assortment in each DOS to local customers to attract more consumers in the local markets. To better forecast product demand for seasonal goods and to keep inventory costs down Gucci added customer intelligence to the decision making process to better understanding consumers buying behavior. In order to obtain higher profit margins and offer a comprehensive line of products it was necessary for Gucci to diversify its portfolio. Hence Gucci introduced items from scarves to fur coats. To remain focused and maintain its â€Å"luxury status†, Gucci did not introduce diffusion product lines. Gucci had initially set its prices too high hence reducing their retail prices by 30% was necessary to attract and maintain customer loyalty. In order to generate demand for the product Gucci doubled their advertising and turned Tom Ford into a celebrity hoping to attract media and attention from around the world. To restore Gucci’s image as a high end luxury goods retailer they renovated all of their stores to support this new image. In addition all internal and external communications had the same look and feel to convey a consistent brand identity. Furthermore, they reduced distribution through retail stores that didn’t support the new brand image regardless of sales. Gucci launched an official web site to create awareness and exhibit new product lines and to position themselves against their competitors. Suppliers Suppliers are a key driver of profitability—a key competitive force. Suppliers are responsible for delivering a premium product that satisfies the company’s standards in quality and that reflects Tom Ford’s creative vision. Without fast turnover to meet fashion forward trend demands and a quality product, the repositioning of the Gucci brand could not have taken place. To fulfill this vision Gucci created an incentive program to keep suppliers loyal to ensure a quality product was manufactured, on time delivery, and it would prevent the suppliers from forging relationships with Gucci’s competitors. In addition, Gucci made suppliers more efficient through technology and logistics investments, provided training for suppliers and built an EDI network allowing Gucci to efficiently communicate with partner suppliers through the production process. As more fashion products will be produced every season along with the classic products, delivery and meeting demand could become an issue if production processes are not efficient. Investing in suppliers ensures that supplier threat, which is high, is controlled and suppliers have incentives to stay with Gucci. Supplier threat is high because of there is an absence of substitutes suppliers. Switching costs are high for Gucci – other suppliers may be producing for their rivals. Other suppliers may not deliver the quality and craftsmanship Gucci is expecting. In addition, other suppliers do not have experience in producing Gucci products (current suppliers have been with Gucci for long time). Hence they will have a longer learning curve slowing down the production process. There are few suppliers in specific regions: Gucci suppliers had production capacity to meet Gucci’s growth (20-30% a year). However, finding new suppliers would be going into Prada’s territory. With more growth, suppliers gained bargaining power with sub-suppliers and with Gucci. Initially, Gucci had power because suppliers worried that Gucci would go overseas for suppliers. Complementors Complementors are a not a high threat to Gucci because there only a few of them, media and advertising. Competition There are many firms in this industry because profit margins are high. However with the number and volume of M&A activity on the rise, consolidation is imminent with a few big players left in the market. Consolidation among competition has given competitors lower cost structure resulting in a competitive advantage such as ad purchasing discounts and supplier negotiating power. The competitors have a diversified product portfolio to target multiple segments of the market. They dominate in particular segments, for example Hermes and leather bags. Since there is slow industry growth precipitating fights for market share is certain to occur. This may result in a high threat from competitors such as LVMH and Prada. Threat of Entry The threat of entry is low because brand identity and product differentiation has been well established in this industry. In addition, access to distribution channels is limited and the new entrant would be competing with already established channels of distribution for Gucci and others firms. Gucci and other competitors have substantial resources to fight back because they of their monetary resources and could obstruct the new entrant or buy them out.

Bacterial Growth Requirements

Bacteria Growth Requirements Microbiology Life as we now it has ended. What is left you ask? Well it is said the only thing that could survive an incident that could end our known way of life is a roach and a pack or Twinkies. In truth the great survivor would be microorganisms. Microorganisms can survive where most cannot due to their size, nutritional needs, energy requirements, and are very good at adapting to different environments (Black 2008).Microorganisms require two things to live a long healthy life, and these are physical and nutritional factors. Physical factors include pH, temperature, oxygen concentration, moisture, hydrostatic pressure, osmotic pressure, and radiation (Black 2008). Nutritional factors include carbon, nitrogen, sulfur, phosphorus, trace elements, and sometimes vitamins (Black 2008). For the purpose of this exercise I will focus on E. coli. Pathogenic Escherichia coli will be discussed since it is a common, but dangerous bacterium.E. coli in humans is fo und in the intestines. This bacterium is very durable, meaning that it is well-adapted to its habitat. For example, it can grow with glucose being the only food source. This bacterium can also grow with or without O2. If located in anaerobic habitat it can it will use the fermentation process producing mixed acids and gases (Todar 2012). This bacterium has shown that it can also use anaerobic respiration when NO3 or NO2 is available.Chemicals, pH, temperature, are a few signals that determines how E. coli will respond (Todar 2012). When it senses a change in the environment it can swim toward or away from anything useful or harmful. Temperature can also affect E. coli. A change in temperature allows E. coli to change pore diameter of its outer membrane to accommodate certain nutrients, or to exclude something harmful. E. coli also rations its nutrient supply by taking in account how much is available in its environment.This means that it will not take in nutrients unless it has enou gh to feed more bacteria that will be produced (Todar 2012). As you can see, this amazing microbe has the ability to adapt to its environment and in some case overcome. Imagine the microbes that are out there that has not be identified yet. Reference Black, J. (2008). Microbiology principals and explorations. (7th Edition ed. ). Jefferson City: GGS Book Services. Todar, K. (2012). Todars online textbook of bacteriology. Retrieved from http://www. textbookofbacteriology. net/e. coli. html Bacterial Growth Requirements Bacterial Growth Requirements Evelyn Lyle ITT Technical Institute Angela Ask, MPS January 15, 2012 Every organism must find in its environment all of the substances required for energy generation and cellular biosynthesis. The chemicals and elements of this environment that are utilized for bacterial growth are referred to as nutrients. Many bacteria can be identified in the environment by inspection or using genetic techniques. The nutritional requirements of a bacterium such as E Coli are revealed by the cell’s elemental composition.These elements are found in the form of water, inorganic ions, small molecules and macromolecules which serve either a structural or functional role in the cells. Bacteria thrive by four things oxygen, food (nutrients), warmth and time but two others can be moisture and acidity. Nutrients are needed for energy, nitrogen (for DNA and proteins), phosphorus (for energy), and others. Warmth is needed so the bacteria can stay warm. Oxygen is needed so the bacteria can make energy and time is needed for the bacteria to complete binary fission over and over again. Acidity is needed so the bacteria can survive in its environment.Highly base or acidic environments may harm the bacteria and hinder its lifespan. In order to survive and grow, microorganisms require a source of energy and nourishment. Bacteria are the most primitive forms of microorganisms but are composed of a great variety of simple and complex molecules and are able to carry out a wide range of chemical transformations. Depending on their requirements and the source of energy used they are classified into different nutritional groups. Most microorganisms grow well at the normal temperatures favored by man, higher plants and animals.Certain bacteria grow at temperatures (extreme heat or cold) at which few higher organisms can survive. Most bacteria grow best in an environment with a narrow pH range near neutrality between pH 6. 5 and 7. 5. Microbes contain approximate ly 80-90% water and I f placed in a solution with a higher solute concentration will lose water which causes shrinkage of the cell. Some bacteria have adapted so well to high salt concentrations that they actually require them for growth. Nitrogen and phosphorus are particularly critical because they often control the rates of photosynthesis.Carbon is significantly more abundant than either of them and oxygen and sulfur are more abundant that phosphorous. Nitrogen and phosphorous are less available to plants relative to their growth requirements than are other elements. Phosphorus is often in short supply and limits plant and algae growth. Nitrogen is a major constituent of all proteins and of all living organisms. A lack of nitrogen can limit growth of plants, since nearly three quarters of its atmosphere consists of natural gas, N2. REFERENCES A New Way to Look at Microorganisms. (n. d). American Scientist, 93(6), 514.

Asymmetric Synthesis Essay Example | Topics and Well Written Essays - 1000 words

Asymmetric Synthesis - Essay Example Hence, it is undeniably interesting to study the catalytic asymmetric synthesis of cinchona alkaloids , which have also been helpful in man's daily living. This includes its role in the production of food flavorings and medicines for different ailments like malaria. Additionally, the popularity of cinchona alkaloids over the years is also because of its qualifications in the three primary criteria of catalysts, which are as follows: 1) the diversity of reactions that the catalyst can trigger; 2) the accessibility of both enantiomeric antipodes of the catalyst at an affordable cost; and 3) the stability of the catalyst. The research aims to study the catalytic asymmetric synthesis of the popular two pairs of cinchona alkaloids which are enantiomeric in nature: cinchonine and cinchonidine, and; quinine and quinidine. The researcher aims to study the two pairs by isolating them through extraction of the bark of the cinchona tree; a native of tropical regions. Due to their widespread use, all four members are readily available in large quantities from most chemical suppliers. Furthermore, before conducting several experiments for the research, the researcher will gather enough materials documenting the history of cinchona alkaloids. ... erature section of the research, which will include information about cinchona alkaloids from one of the earliest uses of cinchona alkaloids in asymmetric catalysis which was demonstrated by Pracejus in the 1960's to catalyze the asymmetric alcoholysis of ketenes (Pracejus, 1964) to its modern uses. Moreover, the study's related literature will consist of theories proposed about the asymmetric synthesis of cinchona alkaloids by chemists of different ages. One interesting theory which will contribute to the study of the alkaloid's catalytic asymmetric synthesis is that the alcohol is activated via a hydrogen bond with the tertiary amine of benzoylquinine. Addition of the alcohol to the ketene is followed by quenching of the resultant enolate by the chiral ammonium salt. The resultant esters are isolated in up to 76% enantiomeric excess. The research will strive to replicate the experiments conducted to support this theory. Also, with the proliferation of recent publications studying cinchona-ketene systems for asymmetric synthesis (Blake, 2001), the study will investigate different assumptions about the asymmetry in the synthesis of cinchona alkaloids. One of the most noticeable of these recent publications which the researcher intends to focus is Lectka's -halogenation of acid chlorides (Wack, 2001). Lectka stated that the benzoylquinine-ketene system reacts with quinone based electrophilic halogenating reagents to yield activated -halogenated esters with enantioselectivities as high as 99%, and with good yields. The study will try to prove this through catalytic asymmetric fluorination, where cinchona derivatives have already been used, though only stoichiometrically (Muiz, 2001). However, despite the efforts to base certain experiments upon previous studies, the

Democracy Today Essay Example | Topics and Well Written Essays - 1500 words

Democracy Today - Essay Example Before I go on into this paper, I want to make it clear that it is not my intent to "bash" President Bush but in order to look at whether democracy is still working, we have to look at the highest office because that is where the laws and programs for the country are started. Since President Bush took office, the state of the nation has changed drastically and it has put the American people in a state of shock. There are many factors that have contributed to the demise of our democratic system. In a sense, covertly, things began to change after 9/11 and the bombing of the World Trade Center. This put the United States "on alert" and plans were made to find the people who had assaulted the country. Although no one ever took real responsibility for that act, most people attributed the attack to Osama Ben Laden. The United States never really found him nor made him responsible for this attack. Depending on who you talk to about this situation, the Bush Administration knew about this or they did not. According to Michael Moores video, "Fahrenheit 9/11" information is presented that says that President Bush knew about the attack. Whether he did or didnt, it set off some challenges in the country that eventually went to the War in Iraq. The President went against the judgment of the United Nations and went to War in the guise of finding Sad am Hussein. We found Sadam, he was executed and six yea rs later we are still fighting the War under the guise that it is protecting our freedom in America. However, according to the video, "Why We Fight," by Eugene Jarecki, we are fighting over oil, not for freedom. These are all matters that the American people are upset about but they are not sure what to do. I bring these events together because life as we know it began to change with these events and others. President Bush was elected twice under circumstances that the American people suspected were not on the "up and

Six Flags Magic Mountain Theme Park Essay Example | Topics and Well Written Essays - 750 words

Six Flags Magic Mountain Theme Park - Essay Example It is thus about how she manages to handle her life despite deciding to have the baby, and the kind of impact the situation has on her maturity and lifestyle. The movie has gained worldwide recognition due to it being able to address a large audience on a global scale that has been able to relate with every aspect of it. Juno has a very basic story line as well as concept attached to the tale; it is about a young girl trying to explore the nooks and crannies of intimacy and relationships without understanding the implications that might arise along with the same. The film has been directed in a very concise manner making use of pencil stylized ‘rotoscoped’ images right from the credits in the beginning, making use of animation in order to help the audience understand the maturity level of the girl and the kind of colourful life that she always wanted to live for herself. The film helps teenagers to explore the kind of curiosity that reigns within them, and how the same s hould be understood not by simply jumping in and trying things out with friends, but by reading about things and comprehending the facts about life from one’s parents first. It helps children and young adults to understand how friends might not be the best option when it comes to understanding such information about pregnancy and intercourse. These aspects of life are crucial to one’s existence and they must be understood well by every individual so that he is able to make his own decisions without falling into trouble or having unplanned circumstances crop up in his life. (Sciretta, Peter) Thus, the film achieved mass appeal because of the story telling as well as how the girl managed to learn her lesson without panicking much about the situation. The various characters within the movie have been portrayed in a very interesting manner. The director has taken his time to choose the main protagonists and provide them with a different twist. Juno is a young teenage girl who comes off a little strong on the first meeting with everyone. Full of sarcasm, she helps to put an indie spin on the movie and gives a very intense performance with her dominating nature and need to control everything that might not even be in her reach. However, she understands where she went wrong by getting pregnant but decides to bring about a change in a couple’s life with the help of her baby who she is willing to give up in order to make someone else happy. The film has been divided into various chapters, giving the film a very succinct outline. The one thing that sets this movie apart is the idea of Juno trying not to become a victim of the situation she was thrust into, and rather treat the predicament as a stepping stone and move ahead in life, having learned a lesson. Juno’s bedroom as well was a very cleverly designed set as it helped to appeal to the minds of most young teenagers, showing how most young people keep their rooms; messy as well as clean e nough to find things around. Posters helped to indicate the girl’s interests to the sub conscious mind of the audience as objects like her famous ‘hamburger phone’ helped to show hoe different and varied her interests were and that she was just another ‘random’ teenager trying to find her way through life. The rooms of Paulie as well as Juno’s friend Leah have also been designed well, depicting what other teenagers like; Leah’s room being covered with posters of older men trying to signify her level of maturity when it comes to accepting love and Paulie’s looked neat with his mother bumping in several scenes showing how she might be the reason behind his cleanliness, like most teenage boys these days. Most of the

Compare or Contrast two buildings Essay Example | Topics and Well Written Essays - 1000 words

Compare or Contrast two buildings - Essay Example B. Ariel Rios Federal Building’s sweeping facade. III. Subtle Artistic Design. A. U.S General Services Administration Building’s Indiana limestone facing. B. Ariel Rios Federal Building’s limestone clad. Outline Page Neo-Classical Architecture Thesis: U.S General Services Administration Building and Ariel Rios Federal Building showcase massive architecture, uncluttered appearance, and subtle artistic design comparing two samples of America’s Neo-Classical architecture. I. Massive Architecture defines U.S General Services Administration Building’s E-shaped configuration, and Ariel Rios Federal Building’s semicircular facade reflecting Neo-Classical architecture. A. U.S General Services Administration Building’s E-shaped configuration encompasses large courtyards promoting free airflow. B. Ariel Rios Federal Building’s Semi-circular facade entails monumental columns and dentils supporting the building. II. Uncluttered Appearance e laborates U.S General Services Administration Building’s organized flat and long facade and Ariel Rios Federal Building’s sweeping facade detailing the building’s commanding presence. A. ... A. U.S General Services Administration Building’s Indiana limestone facing covering the whole of the building’s exterior. B. Ariel Rios Federal Building’s limestone clad enables sculptures and carvings to be curved onto the exterior. Essay Neo-Classical Architecture Introduction Neo Classical architecture is an architectural style derived from classical Greece and Rome; though a common style in American Capitols, it derives from Andrea Palladio, an Italian architect. Neoclassical architecture focuses more on the walls than the sculptural volumes because it focuses more on having a commanding presence. Its planar features are usually autonomous and individually articulated features. Though some of these buildings are known to have domed roofs, not all of have this feature; some have flat and horizontal roofs. For example, U.S General Services Administration Building and Ariel Rios Federal Buildings showcase massive architecture, uncluttered appearance, and subtle artistic design comparing two samples of America’s Neo-Classical architecture. Massive Architecture defines U.S General Services Administration Building’s E-shaped configuration, and Ariel Rios Federal Building’s semicircular facade reflecting Neo-Classical architecture. For example, U.S General Services Administration Building’s E-shaped configuration encompasses large courtyards promoting free airflow. The E-shaped configuration allows for natural lighting because of the amount of glass covering the wall surface. The E-shaped configuration allows for cooling breezes in the offices because the open spaces allow for free flow of air in the courtyards. The natural lighting enters the building because the wall surface on the street

New York Times Essay Example | Topics and Well Written Essays - 750 words

New York Times - Essay Example These changes both in the use of the English language and the newspaper itself can be attributed to circumstance and the changing times including progress itself where language become more simplified to facilitate understanding. Some things however did not change such as the general look of the newspaper New York Times. The 1800s can be said to be still part of â€Å"wordy literature† and this can be observed in the August 2, 1888 publication of the New York Times. It is important to note here that newspapers are the simplest form of English of a society in a given day. But still, we can observe in 1838 edition of New York Times that used long sentences with several phrases in a sentence. It can even said that it did not follow the modern rules of writing the first paragraph of newspaper writing which is to use the five W’s (What, Where, Who, Why) and one H (How). This can be observed in the article entitled â€Å"THE POSITION TAKEN BY CONNECTICUT PROHIBITIONISTS: AN ENTHUSIASTIC STATE CONVENTION AT HARTFORD YESTERDAY-NOMINATING A FULL TICKET†. The first paragraph is so long that it took almost half of the length of the page. The content also reflected the conservative perspective of the day where it â€Å"favourably† reported the prohibition of liquor which is unthinkab le today in modern America. The technology of the printing press was obviously primitive as what we can observe in the simple column layout of the 1838 version of New York Times newspaper. The writing style of the New York Times newspaper dramatically changed 50 years later in its August 2, 1938 publication. The language â€Å"modernized† or became more simplified and adopted the modern rules of newspaper writing of following the 5W’s and one H in the first paragraph as an overview of the story to be written. The banner remained the same but the layout of the body of the newspaper allowed some fluidity and style because titles can now be written across columns unlike

Discuss a particular image pattern or cluster of symbols and show how Essay

Discuss a particular image pattern or cluster of symbols and show how it functions in one or two works on the course - Essay Example The Yellow Wallpaper was not only an intimate autobiographical work but one of the few instances where in text, a real life 19th century woman spoke out. A major theme in å… ¸he Yellow Wallpaperis the medical mistreatment of women which plagued the 1900s which is explored by Gilmans use of symbolism and character development. The Yellow Wallpaperis a short story written by the prolific author Charlotte Perkins Gilman in 1892 and then was forgotten. Fifty years later Gilman and her works were rediscovered and this particular short story has become a quintessential piece of 1800s feminist literature. Married women during this time were freed from the necessity of contributing to society outside the home, presumably because marriage befit her for motherhood and motherhood required all of her energies."(ODonnell). On the surface it was the story of a woman who has a child and suffered from depression. Her husband, who is also her doctor, prescribed the å… ¸he Mitchell Treatment This was a standard treatment for all mental disorders during this time which consisted of isolation and rest. The woman, the main character, was placed in an attic for a month of recovery. Her only companion was the peeling yellow wallpaper. Slowly the unnamed narrator slipped into deep depressive psychosis. It is not until she sh irked off the treatment and the invisible societal chains that she becomes well again. "The Yellow Wallpaper, by Charlotte Perkins Gilman ... present image[s] of women imprisoned within a labyrinthine underworld that represents the threat of madness; and in each case the myths become metaphors for poesis, hermeneusis, and psychogenesis.(Smith 227). This short story was based on Gilmançâ€" ´ real life experience with depression and the 途esttreatment. The Yellow Wallpaper was not only an intimate autobiographical work but one of the few instances where in text, a real life 19th century woman spoke out. A major theme

Journal #2 Assignment Example | Topics and Well Written Essays - 1000 words

Journal #2 - Assignment Example The wallet might communicate a message that I love and feel proud of my name, since I have its initials inscribed on my wallet. My wrist watch hold a special place amongst my personal items, since it was given to me as a birthday present by my childhood friend who relocated from our state after our high school graduation, and his friendship spot has never been filled to present day. The wrist watch might communicate that I highly value gold watches, even though the real reason I always have it is because I loved my childhood friend very much and it always reminds me of him. The family photograph in my wallet reminds me of my loving family and helps me to always keep emotionally attached to them. The photograph might communicate that I love and value my family very much, that is why I always have their photograph with me. The ‘Thank You’ card reminds me of the voluntary services I offered at a hospice during my sophomore summer holiday, where I helped attend to old and terminally ill patients in a local hospital. The local hospital in turn sent me the ‘Thank You’ card as an appreciation of my effort and services. a. Self-disclosure refers to a communication approach that entails an individual revealing personal information related to his/her history and the present, more so as related to emotions and thoughts (Zur, 2011). b. I regularly self-disclose to my childhood friend almost every issue that affects my life no matter how much confidential it might seem to be, since he does the same with me. The reason for self-disclosing to my friend is because we have grown up together and he knows virtually everything about my life, my family background and all the childhood activities and memories that I cherish. Having been of the same age, I and my childhood friend spent most of the times together since we hailed from the same

The Problem of Evil Term Paper Example | Topics and Well Written Essays - 1500 words

The Problem of Evil - Term Paper Example The â€Å"all-good,† the â€Å"all-powerful,† etc., are claims to justifying the creator who made the world of all possible worlds. Theodicy involves these traditional arguments and weighs these arguments against the scale of the problem of evil. G.W. Leibniz is a case in point. According to Leibniz, this world, no matter how imperfect, is actually the best of all possible worlds that God would have created in any way. More so, Leibniz’s optimistic theodicy does not see the existence of evil in the world as fundamentally counting against God’s existence. Therefore, evil, as it were, becomes a non-issue when seen from the purview of God’s grand plan of the universe. â€Å"Further, we realize that there is a perpetual and almost free progress of the whole universe in fulfillment of the universal beauty and perfection of the works of God, so that it is always advancing towards a greater development.† (1967, 421). Theodicy as the rational study o f God necessarily has to come to grips with evil, where the question is about justifying God’s goodness in the presence of evil. ... Does belief in God contribute to man’s pursuit of happiness, notwithstanding the other equally issue called evil? Or, is it something superfluous let alone erroneous? The presence of evil in the world is real, no doubt. But it has a purpose. The process of evolution forces us to admit to ourselves that we are not at the center of this cosmic process, and that what we need to do is to align ourselves to the ultimate end of the process. Teilhard de Chardin sees evil as part of the whole process of evolution from which man must learn to find his rightful place. De Chardin explains: â€Å"Statistically, at every degree of evolution, we find evil always and everywhere, forming and reforming implacably in us and around us.† (1975, 312). Similarly, an uncritical belief in an objectivist divine providence needs to give way to the reality of evil which God uses to teach man of his existence in the world. Divine providence is not magic. Evil is a privation of man’s suppose d end of goodness. In the end, human affairs need to be addressed by man, not God. â€Å"The evil in the world is very great and we see little or no reliable evidence of a benevolent providence,† (Cupitt 2001, 106). Leave God alone! Atheism easily dismisses God’s existence on account of the reality of evil, as if to falsify altogether God’s existence because of the perceived presence of something that goes against God’s attributes. For atheism God’s existence is nothing but man’s projection of his desire to get the help of some superpower to take away the problem of evil which he cannot do. From a theistic perspective, the objections of atheism can be adequately addressed - not apologetically, but

Thomas Hardys life and work Essay Example for Free

Thomas Hardys life and work Essay What becomes apparent from researching Thomas Hardys life is the multitude of experiences and influences that may have had some bearing on how he wrote and the content of these works. Obviously, his early life in Dorset and the bearing upon which this had on his early works is apparent through vivid descriptions and the recounting of certain episodes so much so that it is impossible to ignore the inspiration that he derived from his birthplace. For example, the portrayal of the heath in The Return Of The Native is the work of a man clearly saturated by his environment. Hardys flirtation with the clergy during his early years, and his subsequent disillusionment, may also have been significant to his writings in the capacity of spiritual development and advancement. It seems that his temporary abandonment of the countryside in favour of the city and its hectic lifestyle, along with his rejection of religion, represents a man moving away in search of new inspirations and passions to indulge which he most certainly did if accounts of his private life are to be believed. With the introduction of Emma Guifford into his life and the qualities that she possessed strength, vivacity and vitality, Hardy was perhaps more settled having found a muse and someone with whom he could share ideas, reflect and ruminate with. Dare I say that perhaps his love for this woman masked a Freudian desire to rediscover his mothers strength of character and resourcefulness? After all, both women had married well beneath their social class yet found it in them to make use of their well-educated backgrounds. Seeing as how Hardy trained as an architect, on reading his work one can detect a discernible acknowledgement of structure and form in which he creates images that stand alone without further referral to detail. It is in this strength of description that Hardy forms believable and tangible backdrops against which he can set his novels, once again using the heath in The Return Of The Native as a prime example. As I have barely touched on the issue, I must stress the importance of which class seems to have affected Hardys work. In order to become accepted by  the class into which he had married and was now a part of due to his literary connections, Hardy felt it necessary to refer to works that only one of an cultured and educated background would be aware of. With his apparent shyness and easily influenced character, perhaps Hardy felt he had to compensate for his humble upbringings by donning a patrician faà §ade. Yet his character is also contradictory, what with his pride of being a countryman and the fact that he would occasionally play the fiddle in country inns and taverns, soaking up the atmosphere for his novels. It is through Hardys indulgent and addictive character that emerges the true face of the man responsible for such feats in modern literature (although he never actually won the Nobel Prize, once nominated) a sensitive and aware man, paradoxically unsure of his placement in life but certain of the importance of his work. It is through these influences and loves that we now enjoy the wealth and variety of his legacy.

The Business Model Of The BBC

The Business Model Of The BBC The business model of the BBC is quite complex as it is funded by the government through TV licence fees, however, it is expected to be many things:  [3]  private and public, profit and non-profit making, a respected and responsible national institution as well as a nimble entrepreneurial entity. The BBC could be defined as an  [4]  intersect organization which demonstrates its conflicting objectives. The BBCs mission is to  [5]  enrich peoples lives with programmes and services that entertain, inform and educate through its various forms of media communication, that is to say, its purpose is to provide a value for money service to the public. It provides value for money through a variety of shows, for example, regarding ethnic minorities which other channels would not consider and also there are a wide range of channels which are dedicated to specific age groups such as CBeebies for kids and BBC Four focuses on documentaries whilst there are different radio stations for various genres of music thus conveying the diversity of the BBC appealing to all kinds of people including minorities through radio, television and internet. This value is also extended through the use of BBC iPlayer which enables viewers to catch up on watch again episodes such as Top Gear. The BBC prides itself on delivering innovative and informative programmes through the revolutionary technology of internet, digital and satellite communications. The BBC claim their vision is to be  [6]  the most creative organisation in the world and their goal is clear which is to be a global icon. They also wish to represent an independent view point on issues such as politics and be a proud representation of Britain. Their main objective is not to earn significant profit but to be globally recognized as a top quality producer of innovative programmes and services via a wide range of mediums and offer the best news coverage in the world. The BBC provides a wide range of shows from entertainment to sports coverage to educational programmes. It is also committed to earning profit through the sale of educational books and TV shows whilst also doing charity work. In addition, the cooperation is dedicated to research and development which has lead to a strong presence on the internet and BBC radio and television are available in over  [7]  99.4% of UK homes. It is mainly based in London, however, through the leadership of  [8]  Mark Thompson he has decided to diversify and move employees to Manchester to change the stereotype of their image as a London cooperation. I think that the present situation is viable; however, a few changes could be made which I will mention later. I believe that the current situation is tenable as the BBC is universally renowned for its productions which will generate cash flow though the sale of programmes and the sheer number of people who watch their news coverage which covers sport to politics. The BBC has done very well as it moulds itself to different areas and markets of the world to appeal to certain people through e.g. BBC world or releasing a BBC channel in Arabic. The cooperation has also divulged itself into the technology side making all its information and programmes easily and readily accessible which will hopefully meet the demands of the people in the ever evolving technology based world we live in. The BBC have the upper hand over BSkyB in the sense that their brand image is internationally recognized and their unique selling point is the originality of its programmes which must carry on as they enri ch peoples lives. Also the plan to go digital must stay on course as when this is complete they will be able to compete with BSkyB as the BBCs services do not need a satellite box and dish. Due to the current situation, the BBC must make slight changes to their business model because of the emergence of BSKYB which has dominated the UK market recently. They are now competing with hundreds of channels thus resulting in less guaranteed viewers because the BBC has  [9]  traditionally taken programmes from internal or external sources and fitted them into their schedule via their two channels to meet the needs of the audience therefore they could make more specific channels like BBC education. Firstly they need to do this because it will be able to compete against the plethora of new channels but also to convince people that satellite television is not necessary as the BBC has it all. However the BBCs income is fixed as the licence fee is set by the government so as its other main competitors are using this profit to expand and increase their range of services whilst the BBC is falling behind therefore the BBC must find new ways of generating more of a cash flow to keep up with its competitors possibly through online advertising. In addition, thanks to the growth of broadband one is now able to stream TV through their computer and access content easily which provides a further threat to the BBC but to which they have taken to their advantage whereby they have introduced BBC iPlayer which has attracted 41 million requests in December 2008 alone. With regard to the future, the BBC cannot carry on being all things to  [10]  everyone this is not viable as they are mainly government funded hence they cannot expected to meet the needs of everyone. I think this does not allow it to focus as there is no clarity because you cannot be all things to all people it is virtually impossible and it is not viable at all due to the increasingly competitive market but needs to be careful as its budget is very limited. The BBC needs to be efficient and the job cuts might be justified as they need to ensure their financial stability and future ambitions. Michael Porter highlights three generic positions which can be implemented to create a competitive and profitable advantage: Cost leadership, focus and differentiation. Cost leadership strategy underlines the fact that the company must become the lowest cost producer but produce a given level of quality which the consumers are happy with. This strategy is illustrated via  [11]  Toyota which supplies quality cars which are low in cost but have marketing skills to use a premium pricing policy. A differentiation generic strategy offers a product or service to consumers which are unique whereby they believe it is better than their rivals. This can be done through creative programmes, strong sales team and developing brand strength. The focus strategy is a middle ground line taken whereby the organization cannot take on either strategy therefore they focus on a narrow and elite market. This will create a relationship in the long term with specific consumers and the organization must provide whenever needed. Out of these three strategies the BBC does have a bit of each strategy; nonetheless, I believe that the main strategy utilized by the company is differentiation with a hint of cost leadership. The main strategy is differentiation because the BBCs brand image is internationally recognized and is well known for its quality programmes. The hint of cost leadership is that they have attempted to minimise cost as much as possible through mainly redundancies and also through the TV licence only costing  £142.50 per year, although an increase, is relatively cheap in comparison with rivals. Through the culmination of these strategies this would provide customers real value for money as well as discouraging potential entrants. 12Porter claims that the main ingredient needed is clarity in combination with one of these strategies. He goes on to say that the companies that do not follow this model do not necessarily fail, however, they fail to maximise and optimise their resources hence this does not put them in a comfortable situation which could have been avoided. Due to the fact that everyone must have a TV licence for their television sets the licence the BBC must provide good value for money and cater to peoples needs. Through differentiation strategy the company is able to grab a hold of the market through customer loyalty and if the quality is to the consumers satisfaction will discourage potential entrants. I believe this is the generic strategy as the BBCs main income comes from TV licence fees so it needs to be unique and this strategy can be only maintained if the BBC carries on offering creative and innovative programmes. There are five industry forces in a competitive market according to Michael Porter: Barriers to entry, Buyer power, Supplier power, Threat of substitutes and Rivalry. With regard to the five industry forces mentioned, the entry barriers of differentiation strategy gives the opportunity to deter potential entrants through customer loyalty in the hope that you gain some kind of monopoly in the market. Buyer power is a strength of differentiation because large buyers have less power to negotiate due to fewer alternatives. The cooperation will also find it easier to pass on supplier costs to consumers as they are willing to pay that bit extra. The company will be well protected from the threat of substitutes due to the consumers attachment of the differentiated company. The brand loyalty will keep consumers from rivals and put the company in a strong position. Overall the strong points of differentiation strategy are that it ensures customer loyalty with guaranteed quality which will discourage and one can pass on costs to the consumer because of their affiliation to the service. From the companys point of view of the company it guarantees consumers and secures stability in the long term. Leadership plays a key role in providing the vision and direction that structures the way in which the company will work in terms of strategy.  [13]  Leaders are expected to deliver and achieve what they set out to do and they also are expected to establish standards and motivate the employees to achieve maximum potential whilst also being totally committed. A leader must act in the interests of everyone and achieve quality communication between all staff. Taking this into account I will now analyse the leadership of the BBC with regard to Mark Thompson. The director-general, Mark Thompson, has decided to pull out of the so called ratings war but as the BBC is a public service broadcaster this should not be its priority. I see this as a strength as it will allow the BBC to make original and refreshing programmes that will offer a range to viewers. As the BBCs revenue comes through the governments implementation of the TV licence this again gives the BBC an advantage because it provides it with assured revenue and stability which guarantees job security for the staff and also ensures that BBCs priority are the viewers and not to gain profit. Another positive is that the government does not intervene in affairs of the BBC which permits the BBC to work in its own way and be unconstrained. Thanks to the leadership of Mark Thompson the BBC is to become more diluted through the  £200 million investment in the new BBC base in Salford Quays which will diversify and dilute its London influence in the hope that it will be seen as more Britis h. The BBCs commitment to technological advancement is a major strength as the demand is growing and it has certainly provided through the launch of BBC iPlayer and the completion of the switchover to digital throughout the whole country. The technology will also enable the need for fewer job requirements and possibly render some staff to leave which will ease the financial situation. The Director-General has also highlighted the need to have no imitation programmes and the return to in depth current affairs coverage which will please viewers as they want something unique. The BBC must also ensure it keeps its coverage of certain sports which attract a wide range of viewers and are extremely popular such as Wimbledon tennis championship, Formula 1 coverage and Match of the Day. Mark Thompson has been a great leader to the BBC as he always sent out emails to staff to underline his aims and objectives which give employees a sense of unity demonstrating his clarity of objectives and communication. When the salaries of executives at the BBC were revealed, Thompson immediately proposed the pay of the top 20 executives to be frozen for the next three years including his salary but also the suspension of bonuses for managers. He has done extremely well when the BBC has received so much abuse and attempted to resolve the issue without kicking up a fuss and enforcing absol ute standards: the sign of a leader. Mr Thompson is courageous and is not afraid to do what others might not, he recognized that redundancies were needed and so that is what he did this could be perceived as ruthless or rather, putting the companys interests at heart. The decision to dilute and diversify from London is in my opinion a weakness of leadership of the BBC as London has always served as an excellent hub to the company and is at the centre of everything. In a way Mr Thompson has contradicted himself because he claims that he wants to dilute the London influence by relocating staff to ensure there is evenness (2004) but a year later he decided that substantial job losses (6,000) were in order from different regional offices then why did he not make redundant those 1,800 going to Manchester. In reality Mark Thompson is a great journalist, however, one cannot expect him to be a great leader as well and this has been exposed during his time through various incidents, Brand-Ross incident and reporting of the war in Iraq, which have put the BBC under some serious pressure and abuse from the media. In 2007, the BBC were faced with losses and shortfalls of up to  £2 billion thus announcing the speeding up of the relocation of staff to Manches ter, nevertheless, I cannot understand how this ploy is supposed to help the situation and further the announcement of up to 3,000 redundancies is clearly not going to help the situation. I think that this is bad decision making and shows the desperation and weakness of the leadership of the company. As well Mark Thompson has shown a lack of control with the regard to the pay of executives at the BBC, it is  [14]  claimed that top 47 paid executives salaries range from  £190,000 to more than  £600,000 which is astonishing even though the BBC has had to lay off more than 2,000 staff. This shows real weakness on behalf of Mark Thompson including the running and decision making in the cooperation as well. I think Mark Thompson is a very direct leader and always has clear objectives or solutions. His main strengths are arguably communication, although, not in person and acting in the interests of the company exhibited by the restructuring of pay and focus on technology. In my opinion, his main weaknesses are his lack of experience and enthusiasm which sometimes leads to uncertainty and does not boost morale of staff. On the basis of what I am told, the priorities of the leadership should be to resolve the job redundancy levels before strikes might severely cripple the company. As the BBC have decided to divulge more into technology they must ensure that it is fully functioning with no problems due to the fact that they have a history with these sort of issues: electronic accounting system which deletes invoices. Probably the most important priority is to complete the move to Manchester to convey that they are serious and committed to diluting the London influence. I believe that there are two main priorities which are key to resolving the BBCs future and ensuring its stability. There needs to be a restructuring of the wage bill at the top of the company the salaries that have been quoted regarding executives and performers are excessive due to the BBC being a public service broadcaster. Through restructuring the wages this will free up some funds and put the interests of the company at heart. Also more attention is needed towards staff as they are at the hub of what the company does and by creating a sense of unity will hopefully move towards optimum performance because without the staffs capabilities and willingness nothing can be achieved. The relocation to Manchester must be completed as soon as possible because this will demonstrate the devotion and the ability to achieve their objectives. In addition, the BBC must stick to its aim to go digital which will help with their increase in the use of technology and provide consumers with a wide variety of ways to keep up with programmes and watch them in the highest quality possible. The BBC has had to deal with an array of issues over its time and there are situations which could have been handled differently. The slowness of the relocation to Manchester is a problem because firstly it shows that the BBC are not serious about diluting their London influence and also if the staff are not onboard then the move will not reap its expected rewards. In addition, the magnitude of redundancies that are occurring at the company does not reflect well on the situation and creates an unpleasant vibe with staff possibly leading to strikes causing turmoil. When the BBC releases technology it must be fully functional because people lose confidence and trust. If there are any issues that give consumers an excuse to purchase an alternative and then the cooperation will acquire a bad reputation. The other issue is the pay and behaviour of executives and presenters. The executives pay is outrageous and upsets the public as their licence fee money is being wasted on the salaries of overpaid executives further damaging the BBCs image. It is clear that one of the main problems that could have been tackled in a different way is that of the relocation to Manchester. There is no problem with the idea itself, however, there seems to be a lack of drive and determination to progress by Mark Thompson and the move only seems to lead to further redundancies. In summer 2008, it seemed as if the BBC were not serious about relocating which gives us a reflection of the ambition of Thompson to complete this move of certain departments. I believe the relocation should have been completed by now and this is a sign of weakness for the BBC because they have been funded by  [15]  millions of public and private money so there should be no excuses. Also the fact that they are now offering  [16]  generous relocating packages to London staff is absurd because they are employees of the company hence they should either agree to it or not. On the face of it, it seems a pretty desperate move by the BBC as employees should be excited about moving into a modern base and that is the way I believe the BBC should have tackled it in order to convince employees to move through the excitement factor of being a part of something special. Culminated with all this there are lay-offs occurring in order to save money and then we see them offering these charitable packages. Also I believe there is a contradiction because the majority of these redundancies are to come from different regional offices so the idea to become more British by relocating to Manchester will not work as other offices will have fewer employees. If they want the BBC to become more British then they should employ people from other regions rather than relocating London based staff but the BBC defend this  [17]  position claiming they need their experience and ironically some of them will not even move. I believe that the redundancy issue should have been tackled by more London based staff facing the sack. In my opinion, the BBC are taking the relocation in the right direction in the sense that this move needs to be completed as soon as possible and they need their experienced London staff to ease the transition. It is now paramount to complete this move and if the relocation package speeds things up then it is a positive move. The desired outcome would be that everything is up and running by 2011 because it has taken too long. Despite the BBCs previous track record regarding technology which has caused them numerous problems the release of BBC iPlayer sparked several issues and frustrated viewers all over the country.  [18]  100,000 people registered for the iPlayer during its first weekend of release which demonstrates the popularity of BBCs media and this problem could have easily been remedied through applying various tests and ensuring a pretty much flawless version. I believe if it had been fully functional when released the BBC would have gained applause and restored the confidence of the nation in them. The desired outcome of this case is very simple which is to have a fully functioning media player which provides viewers with what they want and the ability to carry out any function that was promised. The BBC has become shrouded lately in controversy and has been accused of bias which affects their global iconic image and their supposed independent view point on issues. Taking the Brand and Ross incident, this has damaged the BBCs integrity and generated massive media attention once again denting their image. This issue should have never arisen in the first place if the BBC had been more stringent and set out the rules with these two presenters the idea would have never popped into their heads as it clearly was unprofessional and uncalled for. It was a very daft and unnecessary incident which has smeared BBC radio twos reputation. The BBC would hope now that this sets a precedent and is now a warning to those others to not generate such extreme media pressure needlessly. Last of all, the BBC must now tackle the issue to do with salaries of executives and presenters which it has dealt with to a certain extent. The issue initially begun because Mark Thompson himself is earning an incredible amount,  [19]  Ã‚ £647,000 basic salary, which sets the standard that other top executives can as well. The BBCs way of tackling this issue was to publish the salaries to show their cautiousness with licence payers money because once the MPs expenses came to the light they were bombarded with complaints. This could have been tackled by completely restructuring the pay of the whole company which is unlikely to occur or simply not revealing the salaries. The second option is the easiest and seems sensible because the BBC should have known that when they released these figures it would cause mass uproar as they are a public service broadcaster. Taking into account everything, the best but not easiest solution is to restructure the pay of executives as they have don e with certain presenters such as  [20]  Graham Norton who earned  £2.5 million a year before agreeing to a pay cut and Bruce Forsyth. This will certainly ease the financial pressure on the BBC by reducing the magnitude of redundancies and manage the  £3.6 billion budget to maximum efficiency. Overall, the BBC has had its ups and downs but that is possibly down to the management and leadership of Mark Thompson. He is a respected journalist, however, this does not mean that he will be an implausible chief executive and this has been reflected in some of his decisions. The main two issues that must be resolved are the completion of the move to Salford Quays and the financial structure of the company with regard to executives and presenters. If both of these are achieved the BBC will be able to do what it does best which is to provide innovative and informative programmes and ensure value for money for licence fee payers.

Study On The Visionary Of Leadership

Study On The Visionary Of Leadership A leader has a vision, humility and courage to learn and grow constantly and develop a vision of the future and a plan to achieve the vision by setting a direction which takes him to the success. Leadership makes ability in a person to do what they dont like and then they like to do it. In the Morden world only study of management will not help to solve the problems on the sufficient level. People who add the leadership role to their primary role have little or no need to fall back on the sanctions which support their authority. The organization culture and value depend on the quality leadership because the more important role of the leader is a motivation. In organization leadership increase the performance of other roles by motivation. Leadership has a critical role in the creation of successful organization. Leadership always related to outcomes and situational aspects. In organization leadership is an important factor (Arvonen, 2002; Yukl, 2006; Arnetz, 2005). Leadership theory traditionally included two dimensions derived from factor analysis. According to Arvonen, 2002 and Yukl, 2006 there are two dimensions relation and structure orientation. The balance between these dimensions as they relate to different desired organizational outcome and many researchers discussed about this from past several decades. Andersen 1995 says Leadership research assumes that leadership considerable influence people on organizational effectiveness but Winston Churchill define leadership concisely as a ability to influence people set aside their personal concerns and port a large agenda. Churchill made it clear that effective leaders motivate people to perform beyond and above the call of duty in order to enhance group success. Leadership effectiveness is not who exerts the most influence or who control the group. Churchill suggests that the leadership is the best source of the organizational competitive advantage. The other definition of leadership is that it is the act of engaging, satisfying and stimulating the motives of followers that take followers towards a mutually shared vision. This theory embraces three components; leader, followers and the context. There are different categories of leader which define different approaches of the leadership. Leaders who have vision, humility and courage makes them effective leader. This quality makes them visible and outstanding. They use their quality because they know what to do with themselves. Leader always has great relation with the people around him because the though power of leadership does not come from inside or personal character, its come when people love their leader and on the other hand leader must be a great supporter, encourager and he know what to do with their people, how they feel safe and the part of corporate community. Good leader always maintain proper communication and create effective leadership. Effective leader know how to use communication channels to create good environment in the organization. The very fearful communication channel in the organization is a clogged channel. Organization effectiveness or the root issue lies at the failure of the misunderstanding and the communication. Leader has to make a systematic work environment in the organization because leader knows that what is going on in the organization and he maintain the systemic or holistic picture of the organization. The big role of the leader in the organization is to help his people by systematic thinking. So different categories of the leaders make up components of the organization, the leader and the style of led and the most important is the connection between them that call as communication channel. The other category is to see organization in a systematic manner by different leadership style. Visionary Leadership The visionary leadership always joint to the disciple for the successful leadership. There are different type of leadership style which would help organization to move in a right way. Different types of leadership style have ability to change in the organization (Bas, 2002; Kanungo and Conger, 1998; Sashkin, 1998) the quality of visionary leadership is very much greater than before by estimating the change of the organization that will be a lot simply by some leaders. Need of vision The sustaining and sustainable vision is not something that can be built by a person or a group of a person in the organization. It shows the corporate future, which is something that could not be achieved by the few but can only be accomplished with synergy that emanates from the active participation of the all. The attainment of an organizational vision is based on the mobilisation of bias and the pursuit that mobilisation must be of the many not of the few. If the staffs work together on the task the organization can fulfil the goals that cant be achieve by one or two people. The characteristics of vision It is a comprehensive view of the future. It acts as a guide when dealing with uncertainty and complex events. It affords a means for overcoming employee inertia. It holds out the real prospect of the vision being changed and adapted. It indicates a change from the past and present to a new, dynamic future. It creates a context for individuals to locate their work schedules within a collective Framework. It draws people together in pursuit of a super ordinate goal. It provides a rationale for action. It presents a standard against which to judge and make choices. It serves as a means to align corporate activities. The characteristics of effective vision It meets the needs of the new, individual contribution, educated worker to be engaged in making valued, corporate efforts. It focuses energy on the outcome of collective effort and not simply upon the outcome of individual efforts. It depicts a whole, a totality, into which people can place themselves, their feelings and their attitudes. It unites and inspires people to make an extra effort in pursuit of collective and individual goals. It creates a positive attitude that people can expand in their own immediate work Environments. Literature Review The visionary leadership emerged in 1990 as a matter of utmost interest to go in various field including the education sector (Montagomery and Gowe 2003, Thomson 2003, Fehlis 2005), stazesky 2000, political science. The literature review of the management which include the origin, significant characteristics, visionary leadership process. The origin Mary Parker Follett has worked on the origin of visionary leadership, contribution, cooperation, group membership and participation as early as 75 years ago (McLamey and Rhyno 1990). Significant of leadership Significant of visionary leadership describe the success, growth of the corporate survival in the todays challenging environment. Determination of corporate success and failure According to Tellis (2006), the determination of corporate success and failure of the company is based on its internal culture. Likewisw has described the six leadership styles: visionary, affiliative, directive, coaching, participative and pace-setting. Peace-setting style is belongs to demotivating and low performing organization and the visionary, coaching, participative and affiliative styles present the high motivated and cultured organization. Visionary leadership as a powerful strategic device According to Chopra and Ahmad (2004, pp. 51-54) suggest that the visionary leaders share and express the organization mission and goals in a easy and simple way so that everybody can understand. Their vision statement is always in a tangible and easy understood way. Their vision and mission statement is to help for the management. Visionary leadership develop the clarity, flexibility and focus in the organization. It is use as a powerful strategic device for organization growth and to motivate the employees. Visionary leadership for full use of people potential Visionary leadership put people in to the highest possible realms of human potential. It helps to drive and awake the human inner strength and inspire the immense potential translation in to action. They spread the roots of their vision so that they take people in to the reality. They challenge, line between the inspired world and the material world of action. Stimulating innovation Based on Over 300 sample of company, Tellis and Chandi (1998) demonstrate that vision of the leader have put impact on the radical innova tion. According to Bob Webb (Motivation tool.com) visionary leader are building todays organizations and they are using human affects in a totally different way. Wal-Mart airlines give the beat example by moving responsibility to the frontline. By this decision employees got the full opportunity to develop their capability and the power of decision making. Characteristics of visionary leadership (convergent perspective) There are many convergent prospective of visionary leadership. According to Bennis (1990), the leaders of 21st century would have the power of creating the vision and turn that vision in to the reality. The leaders ensure that their followers are highly motivated and flexible to take necessary action to achieve the vision (White and Hodgson, 2002, p.184). Kahan (2002) says that visionary leadership is a transformative and power based inspiration; include the social responsibility as its modus operandi. Visionary leadership is to increase the performance. Westley and Mintzberg (1989) says that visionary leadership is a dynamic and its involves three stages- The vision of the desired future of the organization The vision should be shared and served Every follower must know that so they can enact the vision Starratt 1995 suggest that visionary leaders embrace with the sense of security and they know that one day the dream will come true. Vision gets shape according to sharing of the vision. Strong vision can define what will come and what will happen. Green (2006) says that visionary leaders are charismatic, super creative and inspiring with lots of possibilities that how vision can improve. They identify the contact and potential it into active energy. They try to find new ways of getting thing done. Malloy and Fontaine (2006) says that visionary leadership focuses on communication and clarity. Perspective of centre for visionary leadership Corinne McLaughlin (2006), executive director, centre for visionary leadership, asserts that visionary leader can see wonderful vision for the future. They have great inspiration with articulating as well as bringing those visions in to the world and transforming in the same way. They can effectively articulate their vision because they are creating specific goals. Leadership basically characterized by a clear inspirational vision, innovative action, commitment to core spiritual value and empowering relationship. Visionary leaders are equipped with a high level of commitment to spiritual values. They have a sense of energy and personal integrity. They are elevated by exercise more relation and the power. Moreover, the base of the leadership for them is inspirational positive picture of the future and the clear sense of direction in reaching there. They are marked of empowering relationship. They can create shared sense of vision. They transform paradigms or old mantel maps and evolve strategies which are outside the box of conventional thought. They focus on the opportunities not on the problems. The process of visionary leadership Visionary leadership comes as interactive, dynamic process and its available in a different forms. Westley and Mintzberg (1989) describe the visionary leadership by using the metaphor of drama. In the drama action and communication occur simultaneously. The audience, actor and the action and the ideas are all synchronized to form a united whole in the unfolding drama. Its all starts with the repetition. The actor has the excellent knowledge of the particular subject. Just as the actor rehearses for the moment they step on the stage, this moment of the vision is a visionary practice. This thought of vision is a leader communication. Leader creates all vision in to success, when repetition moves in performance. Westley and Mintzberg (1989) give the future assume that visionary leadership style comes in a varying form leader to leader and different variety of packages. The style of the leader may vary with the context in which it takes root and the content f the leaders vision. The theo ries of visionary leadership based on three assumptions; variety, dynamism and context/content. These three assumptions underpin their representation assistance model. The purpose of the study The empirical work on the visionary leadership is very little in India. Notwithstanding this lake of research literature, this is gratifying to suggest that in India. This assignment shows the visionary leadership quality of Dr. A.P.J. Abdul Kalam at Defence Research and Development Laboratory. Dr. Kalam presented his visionary leadership at DRDL by changing its demotivating and low -performing climate into energizing and high performing climate. Dr. Kalam used indigenous management techniques at DRDL. Vision of Dr. Kalam in organization change (implementation and outcome) In 1982 Dr. Kalam was appointed as a director of DRDL in Hyderabad. At that time DRDL was working on five staff project and sixteen build up projects. DRDL was working on many technologies oriented activities to get lead time for future project. At time of joining Dr. Kalam saw the different problems in the DRDL and he starts working on that. The problems of DRDL were- The demotivating and old low performing climate was the big problem of the organization. The scientists of DRDL were frustrated with the devil missile project. They were thinking that ministry of defence cheated them and all senior officers using them for their profit. The Tactical core vehicle was also pending from long time. Dr. Kalam decided that or good work he has to built a healthy climate which include the confidence and trust. He used indigenous management theory to build up the high performance and high energize climate at DRDL. He provided clear direction and effective communication to the confused team so that every buddy has good understanding and its helped them to launch (IGMDP) Integrated Guided Missile Development Programme. After some time the team performance reached on high level because of indigenous technique used by Dr. Kalam. Focus on Inside and outside communication system Dr. Kalam focuses on the effective communication which was not in the DRDL. Dr. Kalam got a chance to improve the communication between government and scientists when Admiral O.S. Dawson, the chief of naval staff visited the DRDL. Dr. Kalam takes this opportunity to make two way trusts through effective communication. Dr. Kalam shows the product plan and the battlefield capability of Tactical Core Vehicle. Dr. Kalam focuses its sea skimming role rather than as single core vehicle as present earlier. This information passed to every scientist in the DRDL in this own words Do not make anything which you cannot sell later and do no spend your life on making one thing only. Missile developed is a multi dimensional business if you remain in any one dimension for a long time, you will get suck. Dr. Kalam spends time in interacting with people and explains the future goal of DRDL. He tries to connect this goal to the people life in DRDL. During this time he came to now that scientist at DR DL had a high level of determination and an urge to go ahead. In earlier project they show that they have high level of motivation, based on this Dr. Kalam started the reviews at DRDL at various level to accomplish the precise specification. He also start inviting the professionals from outside laboratory (IITS, CSIR, Tata Institute of Fundamental Research) to contribute an useful knowledge. Clear direction to the team Dr. Kalam worked with ISRO and there he learned about visionary leadership from great visionarys prof. Vikram Sarabhai and Prof. Satish Dhawan. Dr. Kalam learned how make mission larger than life and how motivate people to achieve that. With these professors he learned that you should dream before your dream come true some people do hard work there goal of life and other people not able to move their feet because the confuse about what they want in life and how to achieve that. This was power for Dr. Kalam in DRDL because he knows the potential capability of scientist and he knows that they can fulfil the expectation of the Ministry of Defence. Dr. Kalam had a very professional team of scientist in the laboratory but he knows that there is a lake of leadership and guidance in the team. Dr. Kalam visualized that to increase the RD activities in the DRDL, technological and technical problems must be taken promptly. To achieve the goal he took the major decision, he made missile technology community of senior scientist where different issue can be discussed and debate as a collective process. The idea behind this community is the participation of all level of scientist and engineers to manage the laboratory activities. The organizational climate of DRDL was improved constantly. The new climate of DRDL helps in to the birth of Integrated Guided Missile Development programme (IGMDP). Launch of guided missile programme After improvement in the laboratory culture DRDL came with the Guided Missile Programme. This successful program happened because of Dr. Kalams vision for development of technology. Dr. Kalam always asserted himself that know where we are going. The great thing in the world is not so much in knowing where we stand and which direction we are going. Its help to accomplishing the technological competence as compare to Weston countries. At DRDL it was like driving force for the people. To complete the production of indigenous missiles, chairman formed the community. All people at DRDL welcome this proposal. Dr. Kalam made a presentation and question answer session at south block, New Delhi. Dr. Kalam presents the proposal and Dr. V.S. Arunachalam, who is scientific advisor of the defence minister, support him fully when doubts about the proposal. After this presentation defence minister asked Dr. Kalam to meet him in the evening. Mr. Venketaraman suggests that DRDL is not just making missile in phases, DRDL launch integrated guided missile development program. Dr. Kalam and Dr. Arunachalam together rework on the plans throughout the night. When plan was shown to the defence minister, he was visibly pleased. The new proposal was put up before the cabinet and it was approved with an amount of Rs. 388 crores. At the missile technology community, Dr. Kalam shows the government sanction letter, every buddy was motivated for the work. On 27, 1983 IGMPD was formally launched in the great event and every employee participated in the big success. Vision of Dr. Kalam to accomplish beyond the collective national capability Great visionary Dr. Kalam knew that government given them the sanction letter but this is only a 10 per cent of work done. In this operation the leader required who can put his heart and soul into this programme and carry hundreds of engineer and scientist with them. Dr. Kalam was thing beyond the collective national capability. He was convinced if he wants to achieve his goal; his team should work on basis of probability. For this goal he uses the indigenous approach of management technology. The other approach includes in this: capable project leader, pro-active follow-up, technology-oriented structure, collaborative efforts, motivation for outstanding performance, empowerment and spiritual guidance. Dr Kalam shows his power of leadership to finish this project with his team. Locating capable project leaders Dr. Kalam starts looking for capable leaders for five individual missile projects. He needs a leader who knows the clear goal and has a capability to perceive the goal. He needs a leader who can give energy all the time to his team working on various working centres. He discussed with engineers and the scientist on the different prospective because he need five project directors to train who will train twenty five future project directors and team leaders. He needs leaders who had the capability to grow the possibilities and were equipped with patience to explore all possible alternatives, who can put old principals of ideas to the new situations. He want leader to be flexible who share his power with others and work in teams, give fresh opinions, listening to wise counsel, respect intelligent people and delegate good jobs. He thought the leader should be capable in making good environment and resolve the conflicts. Overall leader should be capable to take failure in their stride and share both success and failure. Dr. Kalam creates a science council to provide an emotional outlet to the scientists. His thought at DRDL, that scientists were highly emotional persons. If they stumble its very difficult for them to pull together. Disappointment and setbacks were always problem for them. Dr. Kalam did not want any of them to face problem alone. He stopped making goals for them when they were at the low abb. The all issue of general importance were discussed by the council very openly. That time all scientists used to sit together and take common decision. In every three month all scientists including juniors, seniors, veterans and freshers could sit together and let off steam. Changing the dynamics of DRDL by empowering scientist The 250 young engineers and scientist change the dynamic of DRDL because of leadership of Dr. Kalam. The outstanding performance contributing ingredients of this leadership which include: believing, positive thinking, visualising and goal setting. The team leader enthused the young engineers and scientist about this goal. In the review meeting, Dr. Kalam says that the young scientist shows the very good team work and we got help to visualizing whole system. He said that climate of confidence and trust gradually developed. The young scientists start questioning to the senior associate on different issues. This helps them to become persons of power. Dr. Kalam kept the work environment on the higher level. He shows that he has the experience of the old science which mixed with his skills. The dependence between the experience and the young scientist made a very productive environment in the DRDL. At the time of joining DRDL, Dr. Kalam knew that the motivating people to get outstanding results were a challenging task. The behaviour of the individual is based on the environment of the work place. Most people possessed strong inner drive of growth, self-actualization and competence. However, the biggest problem had been the work environment at DRDL. Dr Kalam visualized the leader can accomplish his task with outstanding performance if he get the proper job design and organizational structure, and by appreciating and recognizing excellent work. According to Dr. Kalam he got the supportive environment while launching IGMDP. At that time the project was in design phase. The first reorganization increases the level of DRDL at least 40 to 50 per cent. In the second reorganization process, he used motivational inventory available at that time. According to Dr. Kalam there are three ingredients of motivational inventory of leadership: understand the people need which they satisfy in their jobs; influencing the peoples behaviour by using the power of positive reinforcement; and design the job based motivation and understand its impact. The second reorganization was very complex exercise managed effectively by Dr. Kalam. The young scientist performed outstanding work such as a world class strap down internal guidance system. It was an effective demonstration of the renewal factor. Dr. Kalam given enthusiasm to the young mind and he got the outstanding performance. Accomplishment at DRDL On September 16, 1985 the first missile program took place. The test was successful. The success of the missile program at DRDL shows to all engineer and scientist that it happened because of the visionary leadership of Dr. Kalam. This was followed by the successful test by the pilotless targeted aircraft. On February 25, 1988 the DRDL launched the Prithvi missile. DRDL create an epoch making event in the history of rocketing in the country. By launching Prithvi missile DRDL give the basic model of all the future guided missile in the country. On May 22, 1989 DRDL give the perfect launched of Agni. After that DRDL became the finest laboratory for the world. This was the greatest moment for DRDL as well as for Dr. Kalam. The national defence became stronger after Agni launched. Overall success of DRDL is belonging to Dr. Kalam. The nation celebrated the success of its missile program very first on Republic day 1990. Dr. Kalam was awarded by Padma Shree. He retired from DRDL on 15 October 1991. DRDL got lots of success in his leadership and many successful changes when he was director. Still DRDL working on the same direction which Dr. Kalam shown to the company. Conclusion Dr. Kalam worked as a director of DRDL and he showed his brilliant visionary leadership at the company. He worked hard and tried to give his best for the DRDL. Dr. Kalam showed three different characteristics of his leadership style. He has very clear far reaching and encompassing vision. This vision embraced goals and ideas which remained constant no matter how long it took to actualize him despite difficulties which he encountered. Dr. Kalam never allowed any of the means of actions on the way to invalidate this vision and its constituent values. The second characteristic is that DR. Kalam was skilful in creating and designing appropriate organizational culture which helped him to achieve his ideas and vision. The design of such organizational culture was the most lasting contribution of Dr. Kalam. These cultures embodied enduring values, beliefs and vision which were shared by the organization members even subsequently. The third characteristic is that Dr. Kalam attracted others t o follow him in seeking attainment of the vision. Dr. Kalam is a charismatic person because he was able to instil in others beliefs, values and ideas of his vision so as to empower them to move beyond the expectations of Dr. Kalam and their own. Dr. Kalam demonstrate a high level of moral capacity and intellectual, over the long period of time, to maintain coherency between foals, short term action and long range if ideas. The visionary leadership style followed by Dr. Kalam and he shows how vision for exceptional results can be turned in to reality by sharing with the people and for outperform we have to inspire them. The new age leaders need to understand that outstanding performance can be accomplish by having utmost focus on organizational climate, organizational structure, quality of leadership, job deign effective communication, proactive follow up, empowerment, collaboration, internal motivation, team work and spirituality. Plan for future development of my own leadership After analysing of some practical and theoretical aspects of leadership styles I constructed a list of list of desired visionary leadership style, which should be developed be me, to go higher level of leadership capability. To become the leader of 21st century I must see the leaders work, especially those engaged in the task of development which involving management of technology globally. The performance of the organization depends on its climate. I must diagnose this problem and find a de motivating and low performing climate in the organization and I must make concerted effort gradually to transform it into a high performance and energizing climate. I should use effective communication which include inside and outside interaction. I must share my vision with the people and discuss the clear goal of organization. As a leader I must work in a team and provide the proper direction toward people have to move. Participation in management I can use to involve people in the affairs of the organization. As a leader to accomplish outstanding performance I must assess the existing structure of my organization. I should see the source of full utilization of human resource and effective way to achieve the goals. I must evolve a suitable structure with a comprehensive discussion with the people. To become a good leader I should grow with the possibilities, I should share my power with the people and work in a team, grow my capability to resolve the conflicts and carry people with me and channelize their energy towards the goal. I must respect people and delegate work of worthy of their talents to them. As leader I must make arrangement in the organization to provide emotional outlet to the people and help them to release their day to day disappointment and setbacks so that people can express their view points freely and the issue of general importance. I should use pro active follow up activity for repaid growth. If required I must develop collaboration between the organizational units and outside organizations. To improve the future organizational climate of my company and to get outstanding performance I must focus on the goal setting, visualizing, believing and positive thinking. I can do this by empower young people. As leader I have to understand that there exists an internal motivation with in individuals which can be taken to the attainment of outstanding performance. This can be done by job designs to satisfy higher order needs of people. I need to use my super power to accomplish my outstanding performance like Dr. Kalam. So to become a good leader I must consider all theories of leadership and the great leader how create new ways to make people follow them.

F. Scott Fitzgeralds The Great Gatsby Essay -- Fitzgerald Great Gatsb

F. Scott Fitzgerald's The Great Gatsby The greatness of an individual can be defined in terms far beyond tangible accomplishments. In F. Scott Fitzgerald's classic American novel, The Great Gatsby, Jay Gatsby's greatness comes from his need to experience success and his will to achieve his dreams. Nick Carraway narrates the story, and his cousin, Daisy Buchanan, is Gatsby's love. Daisy, however, is married to Tom Buchanan, a wealthy, arrogant womanizer who despises Gatsby. Gatsby feels the need to be successful and wealthy, and his participation in a bootlegging operation allows him to acquire the wealth and social status needed to attract Daisy. In his narration, Nick focuses on Gatsby's fixation of Daisy and how he longs for her presence in his life. Gatsby's greatness comes from his power to dream, his competence in turning dreams into reality, and his absolute love for Daisy. In The Great Gatsby, Jay Gatsby uses his dreams as motivation for his existence. Fitzgerald uses wealth and social status to define Gatsby?s character, which is exemplified by his lavish parties and the dignitaries who attend them. In his formative years, Gatsby was employed by a wealthy yachtsman, Dan Cody. It is from Cody that Gatsby develops his appreciation for wealth. ?To young Gatz, resting on his oars, looking up at the railed deck, that yacht represented all the beauty and glamour in the world? (Fitzgerald 106). Fitzgerald uses this quote to mark the point at which Gatsby encounters wealth and power for the first time, and also, he uses it to symbolize Gatsby?s social standing and economic status. By comparing Gatsby?s rowboat with the luxurious yacht of Cody?s, Fitzgerald presents the idea that money and power translate into bigger and better things. The event is symbolic in that it illustrates Gatsby?s perception that wealth is a necessity. By saying that he was ?looking up? to ?all the beauty and glamour in the world,? Fitzgerald makes it evident that Gatsby idolized this lifestyle. Also, he shows that Gatsby views beauty as a materialistic quality. Gatsby?s materialistic view of beauty can be seen in his love for Daisy when Gatsby says, ?her voice is full of money? (127). This quote by Gatsby shows how he identifies his love for Daisy with his love for money. Gatsby and Daisy met in Louisville, where they fell in love with each other, however, when Gatsby lef... ...life ensconced in their very essence. Nick says that Gatsby, ?represented everything for which I had an unaffected scorn? (6). However, he is able to see through this dislike of Gatsby?s character to tell him, ?you?re worth the whole damn bunch put together? (162). In other words, Gatsby possessed the qualities of a great individual, but his reliance on material objects to show his love and his corrupt ideology prevent him from reaching his full potential as an honorable character in the work. Gatsby?s greatness is not contained in noteworthy accomplishments, his wealth, or even his pursuit of love. Gatsby possesses the power to dream. Gatsby dreamed of being wealthy and reuniting with Daisy. He fulfilled his dreams, but unlike his dreams, Gatsby?s reality was hollow. His money was made illegally and his love for Daisy was based on only that which he could buy. Gatsby?s greatness is not only present in what he dreamt for, but also, he possessed the ability to grasp his dreams and turn them into reality. Gatsby may not be a perfect character, but by living for a purpose, he is able to extract greater meaning from life, making him superior to the other characters in the novel.

The OSI Model and The Pony Express Essay -- Essays Papers

The OSI Model and The Pony Express The Open Systems Interconnection (OSI) reference model is essential to the world of computer networking. The model was created in 1977 by the International Standards Committee, in response to a difficulty that was facing computer networkers at the time (Shelly, Cashman, and Serwatka 142). In order to understand the difficulty, one must first realize that computer networks consist of computer hardware, the software that is to be used in conjunction with this hardware, and the medium (such as wiring or cabling) that will interconnect the computing devices that are in the network. The computer networker’s job is to determine which hardware, software, and medium types will create the network that will best suit his client’s needs. Then, the networker must combine these elements into a functional system of interconnected computers (Fortino and Villeneuve 112). It was in attempting this latter task that the computer networker of the late 1970s often found himself in a pickle. The problem was that each vendor of computing equipment had developed his own unique set of products; products that were incompatible with the products of other vendors. This incompatibility made it very difficult for a computer networker to combine the various network components into an operational computer network (Stamper 27). The OSI model provided for a solution to this problem. The model organized those tasks that are essential for computer network operation, into seven groups. These groups were called layers. All manufacturers of computing equipment were recommended to make their products compliant with the OSI model. This meant that each computing product was to perform the functions associated with a specific layer within the model; any method of accomplishing these functions was acceptable. In a network composed of equipment that operated according to OSI guidelines, a separate product would be used to perform each layer of OSI functionality. Thus, all elements of the network would be aware of the specific jobs performed by every other network element; this would allow for compatibility between networking products that were created by different vendors. By designing networks according to OSI guidelines, the networker was able to combine any group of products, made by any number of vendors, into a fu nctioning computer network (Stamper 28). .. ...he secret of its success in the field of computer networking, and this is also the key to its use in other areas of communication as well. Works Cited Derfler, Frank J., Jr., and Les Freed. How Networks Work. California: Macmillian Computer Publishing, 1996. Dicerto, Joseph J. The Pony Express: Hoofbeats In The Wilderness. New York: Franklin Watts, 1989. Fortino, Andres, and Arnold Villeneuve. Networking Technologies: A Complete Guide To Passing The Novell CNE Exam. New York: The McGraw-Hill Companies, Inc., 1996. Introduction To Networking. Diskette. 1992. Networking Technologies. Diskette. 1992. Oslin, George P. â€Å"Pony Express.† Encyclopedia Americana. 1999 ed. â€Å"Pony Express.† Microsoft Encarta 98 Encyclopedia. CD-ROM. Microsoft, 1997. Settle, Raymond W., and Mary Lund Settle. Saddles and Spurs: The Pony Express Saga. Lincoln: University of Nebraska Press, 1955. Stamper, David A. Business Data Communications. 5th ed. Massachusetts: Addison Wesley Longman, Inc., 1999. Shelly, Gary B., Cashman, Thomas J., and Judy A. Serwatka. Business Data Communications: Introductory Concepts and Techniques. 2nd ed. Massachusetts: Course Technology, 1998.